In real estate marketing, finding a strategy that works well for everyone - agent, seller, and buyer - makes for a winning solution. Different audiences often require different approaches based on their respective priorities. The industry standard has long been 2D photos, and rightly so, as they bring definitive value to agents, buyers, and sellers alike. A well done photoshoot can drive interest and emotionally engage potential home buyers as well as impress sellers who want to be sure their homes will be presented in the best light possible, in turn winning an agent a listing.
With the advancement of camera technology, both DSLR and smartphone - hi-res real estate photography will continue to be a critical part of any real estate marketing campaign. Bu, since technology never stops, neither do we. Amazing real estate photos are now only one part of the equation for both buyers and sellers - the future is in 3D virtual tours.
Over 50% of current home buyers start their search online, with an increasing number of them looking for a home not located in their immediate area. Younger, digitally "native" first-time buyers want a real sense of how a home really looks and feels that can't be achieved by static photography. It's no surprise that the two things the modern home buyer wants most from a listing are large, high-quality photos and 3D virtual home tours.
In a recent survey of real estate agents, 80% say their clients would prefer to spend less time staging their home. Almost as many (77%) say that after a staging and photography shoot have concluded, they spot an important feature of the home they missed during the session. With Matterport, agents and sellers can create an always-open house which is perfectly staged 100% of the time. This can help drive greater interest in a property and better qualify leads who come to subsequent open houses.
Present your building and vacant suites to potential tenants in a 3D Virtual Tour. Make them fall in love with your home or apartment before they physically visit it. Attract more qualified prospects by giving viewers the most complete representation of your property, filtering out those the property may not be right for while also attracting leads that are genuinely interested in your property.
Running a remote cottage for rent, AirBnB or selling a home in cottage country? 3D Virtual Tours and aerial drone video & photography is right for you.
Let clients walk through your spa, restaurant, or retail store online 24/7. Stand out from the competition and provide a 3D visual experience that still photography and even 360 tours simply can't. Add your 3D Tour to Google Maps for better exposure.
Show your space in an introductory 3D or 360 Tour. Let people feel the mood and quality of your facility. Make them want to visit in real life. Add your 3D Tour to Google Maps for better exposure.
