Reasons To Use 3D Virtual Tours

In real estate marketing, finding a strategy that works well for everyone - agent, seller, and buyer - makes for a winning solution. Different audiences often require different approaches based on their respective priorities. The industry standard has long been 2D photos, and rightly so, as they bring definitive value to agents, buyers, and sellers alike. A well done photoshoot can drive interest and emotionally engage potential home buyers as well as impress sellers who want to be sure their homes will be presented in the best light possible, in turn winning an agent a listing.

With the advancement of camera technology, both DSLR and smartphone - hi-res real estate photography will continue to be a critical part of any real estate marketing campaign. Bu, since technology never stops, neither do we. Amazing real estate photos are now only one part of the equation for both buyers and sellers - the future is in 3D virtual tours.

For the buyer

Over 50% of current home buyers start their search online, with an increasing number of them looking for a home not located in their immediate area. Younger, digitally "native" first-time buyers want a real sense of how a home really looks and feels that can't be achieved by static photography. It's no surprise that the two things the modern home buyer wants most from a listing are large, high-quality photos and 3D virtual home tours.

For real estate agents and sellers

In a recent survey of real estate agents, 80% say their clients would prefer to spend less time staging their home. Almost as many (77%) say that after a staging and photography shoot have concluded, they spot an important feature of the home they missed during the session. With Virtual Tours, agents and sellers can create an always-open house which is perfectly staged 100% of the time. This can help drive greater interest in a property and better qualify leads who come to subsequent open houses.

For Property Managers

Present your building and vacant suites to potential tenants in a 3D Virtual Tour. Make them fall in love with your home or apartment before they physically visit it. Attract more qualified prospects by giving viewers the most complete representation of your property, filtering out those the property may not be right for while also attracting leads that are genuinely interested in your property.

For Remote Location Owners

Running a remote cottage for rent, AirBnB or selling a home in cottage country? 3D Virtual Tours and aerial drone video & photography is right for you.

Fow Business Owners

Let clients walk through your spa, restaurant, or retail store online 24/7. Stand out from the competition and provide a 3D visual experience that still photography and even 360 tours simply can't. Add your 3D Tour to Google Maps for better exposure.

For Hotels, Entertainment Centers

Show your space in an introductory 3D or 360 Tour. Let people feel the mood and quality of your facility. Make them want to visit in real life. Add your 3D Tour to Google Maps for better exposure.

3D Virtual Tours Benefits
  • Virtual tours get clicked on 40% more than listings without virtual tours
  • Properties featured with virtual tours get 95% more phone inquiries
  • Properties featured with virtual tours receive 65% more email inquiries versus those without
  • Virtual tours generate 49% more qualified leads
  • Increase time on site by 15%
  • Decrease time on market by up to 31%
  • Sell at a 4-9% higher sales price
All-In-One Solution
  • Generate 3D virtual tours, 4K print quality photos, schematic floor plans, guided and video tours.
  • Share on social media sites easily, such as Facebook, Instagram, and YouTube.
  • Publish to Google Street View, VRBO, and
  • Embed your 3D space on your website.
  • Create measurements within your space to help manage virtual staging.

3D Virtual Tours Technology

Matterport Tour Features

Matterport tours offer a range of features, including:

  • Immersive 3D Walkthroughs: Users can virtually navigate through a property as if they were physically present, moving from room to room seamlessly.
  • High-Quality HDR Photography: Matterport captures high-resolution images that showcase the property in detail.
  • Floor Plans: Automatic generation of floor plans from the 3D model, providing additional context and understanding of the property layout.
  • Virtual Reality (VR) Compatibility: Matterport tours can be experienced in virtual reality, providing an even more immersive viewing experience.
  • Annotations and Tags: Users can add annotations and tags to highlight specific features or points of interest within the tour.
  • Measurement Tools: Built-in tools allow users to measure distances and dimensions within the virtual space.
  • 360-Degree Views: Matterport captures 360-degree panoramic views, allowing viewers to look around and explore each space fully.
  • Customization Options: Users can customize the tour with branding, multimedia content, and additional information about the property.

Overall, Matterport tours offer a comprehensive and interactive way to showcase properties, providing a rich and engaging experience for potential buyers or renters.

Matterport Tour Example

iGUIDE Tour Features

iGUIDE tours offer a variety of features designed to enhance property presentations:

  • Immersive 3D Virtual Tours: iGUIDE provides immersive 3D tours that allow viewers to navigate through the property as if they were physically present.
  • High-Resolution Photography: iGUIDE captures high-quality, professional-grade images to showcase the property's interior and exterior in detail.
  • Floor Plans: iGUIDE automatically generates accurate floor plans from the 3D model, offering viewers a clear understanding of the property layout.
  • 360-Degree Views: iGUIDE includes 360-degree panoramic views of each room, enabling viewers to explore every angle of the property.
  • Room Measurements: iGUIDE provides precise measurements of rooms and spaces, giving viewers valuable information about the property's dimensions.
  • Virtual Reality (VR) Compatibility: iGUIDE tours can be experienced in virtual reality, offering an immersive viewing experience for potential buyers or renters.
  • Property Information: iGUIDE allows users to include additional information about the property, such as descriptions, features, and amenities.
  • Custom Branding: iGUIDE tours can be customized with branding elements to maintain consistency with the agent's or agency's brand.

Overall, iGUIDE tours offer a comprehensive and interactive way to showcase properties, providing viewers with an engaging experience that helps them visualize themselves in the space.

iGUIDE Tour Example

Video Rendering Features

3D Video Renders:

  • Renders a 3D walkthrough of the property.
  • Customizable walkthrough options available upon request.
  • New options include portrait format and sped-up versions.

3D Floor Plans:

  • Provides a 3D modelization of the property.
  • Includes fixed furniture for better visualization.
  • Options for basic plan, materials/colors/textures, and furniture.

Basic Plan:

  • Renders white 3D floor plan with shades.
  • One image per floor in PNG format.

Materials, Colors & Textures:

  • Adds colors and replicates property materials.
  • Aims for close match to reality for better visualization.
  • Provides sense of property's ambiance and feel.


  • Adds loose furniture for better spatial understanding.
  • Options include furnished or empty house.
  • Furnishings tailored to style and space, enhancing property presentation.

Overall, this technology streamlines the property showcasing process, enhances buyer experience, and facilitates more efficient transactions in the real estate market.

Video Rendering Example